A Secretly Successful Year @ Secret Recipe E-Review By Mighty Jo MyD2S, Secret Recipe, a lifestyle café chain has become a household name following its debut in 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China and Philippines by virtue of its fine quality cakes, fusion food and distinctive service. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry. Earlier this year (2007), Secret Recipe launched their healthy cakes, that is sugar-free, fat free and with hi-fibre, a big hit among health conscious customers. It is also a special year (2007) for Secret Recipe as their branding has gone beyond print media but onto TV programmes like ‘Deko Bersama Eric’, a home makeover programme on Astro Ria, channel 4. Also their CEO and founder, Dato Steven Sim of Secret Recipe was recently seen in a magazine talk show, ‘Pensonic Pride’ on NTV7. Being interviewed about his outstanding success story of great achievements in various professions is indeed flattering to be revealed. Most recently Secret Recipe co-organised and produced a charitable TV programme, called ‘Celebrity Cookout’. Five teams which consist of celebrity pairing per team will compete to win RM10,000 for the charity of their choice. The task is to create ‘the ultimate cake’ and two dishes for a special themed occasion. They will be judged under three criteria which are creativity/originality of concept, taste and presentation. Secret Recipe will then sell the ‘winning’ cake in all their outlets from the month of October through December 2007. For each cake sold, Secret Recipe will donate an amount to the same charity. In this TV programme, Eric is the guest judge together with Dato Steven Sim. On 19th September 2007, Secret Recipe sponsored a ‘Secret Date’ for Eric and 4 special guests, who had all logged on to www.ericleong.com.my, answered some questionnaires and were chosen to have this special date with Eric. Each month, 4 lucky winners will stand a chance to win a dining experience with the renowned interior designer cum lifestyle guru from Malaysia. This night was no different, the lucky winners who turned up for the dinner had a good time and was thrilled to have a one-to-one session with Eric. To learn more about future dining experiences, log on to www.ericleong.com.my and answer a few questions, and you just might be the next lucky one. This is Mighty Jo MyD2S. Mighty Jo Article @ MyD2S ... 'Friday September 20th, 2007'