 
Eric Leong Designs New Asia for Royal Selangor
E-Review By Milax MyD2S,
Malaysian interior design guru, Eric Leong, has channelled his creative genius to design an alluring pewter collection. This time through a renowned pewter company here in Malaysia, namely Royal Selangor.
In recent years, Royal Selangor has been addressing the home accessories market with new designs more relevant to the modern customer. Its continuous efforts in design and marketing have made considerable impact in repositioning the brand.
Speaking at a Media Preview for the Autumn 2007 Collection, Royal Selangor Creative Director Mr. Chris Yong said, “This is the first time that we’ve teamed up with a local designer and it will certainly not be the last. The design fraternity here is thriving and we look forward to developing closer relationships with local designers from different disciplines as we expand the applications for pewter”.
Royal Selangor has partnered with local interior design celebrity Eric Leong to create an alluring range of home and desk pieces. Inspired by the elegant lotus, New Asia exudes a sense of zen with its bold lines and simple curves.
Royal Selangor’s New Asia by Eric Leong presents lotus-inspired home and office accessories like tealights, dip tray, platter, cup, toothbrush caddy, soap dish, document rack, paperclip tray and letter opener.
The range showcases a modern take on the elegant lotus plant, a symbol common to and revered by many cultures across the Asian continent.
Highly esteemed in China, the lotus represents purity, perfection and divinity. It is a favourite motif in traditional and decorative Chinese art, where it is also regarded as symbolising summer.
Because the lotus grows out of muddy water, but emerges a beautiful untainted flower, the lotus is seen as a metaphor for the purification of the body and soul, and the attainment of enlightenment.
Bold lines and simple curves are stylised representations of the grace and beauty of the lotus plant in this collection, with ornamentation kept to a minimum.
The New Asia collection is available at all Royal Selangor outlets and authorised dealers as well as online at royalselangor.com. Prices start from RM90.
New Asia Royal Selangor, A Truly Asia Design by Eric, the Guru Himself...
This is Milax MyD2S.
Milax Article @ MyD2S ... 'Tuesday August 21st, 2007'
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